The App is part of VisitWiltshire’s marketing strategy to boost tourism visits and spend to the county. 

The mobile app is now available to download for free from the Apple and Google Play stores. The wide range of content on the app will reflect the breadth of attractions and activities the county has to offer, including Salisbury Cathedral; the Stonehenge and Avebury World Heritage Site; Longleat and Wiltshire’s renowned white horses; the Kennett and Avon Canal and Caen Hill Locks; and Wiltshire’s variety of scenic villages and historic market towns.

It also includes details of all VisitWiltshire’s 480+ tourism partners, as well as sections on towns and villages, things to do, accommodation, shopping, food and drink, outdoor activities, and what’s on in the county. Other features include interactive mapping – so visitors will be able to find places nearby, special offers, Wiltshire-themed games, and weather updates.

Fiona Errington, Marketing Manager, VisitWiltshire said:

“We’re delighted to be launching our new VisitWiltshire App, which will showcase Wiltshire as a fantastic tourist destination and offer visitors a wealth of ideas and information on what to see and do when out and about or planning a visit to our county. The VisitWiltshire App shows visitors our fantastic attractions, great range of accommodation, restaurants, pubs, great shops, and many other highlights and locations. Having over 480 Wiltshire tourism businesses contribute makes this a tremendous resource for our visitors.

Almost a third of visitors to visitwiltshire.co.uk now use a smart phone or tablet and are increasingly looking for tourist information in their hand and on the move. This new App gives them access to the best of Wiltshire at their fingertips .”
Wiltshire tourism business interested in being included on the App should contact Fiona Errington on: fionaerrington@visitwiltshire.co.uk

Full story: http://www.heart.co.uk/wiltshire/news/local/first-tourism-app-wiltshire/

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Archaeologists, excavating near the Royal Borough, have discovered the 4400 year old gold-adorned skeleton of an upper class woman who was almost certainly a member of the local ruling elite.

She is the earliest known woman adorned with such treasures ever found in Britain.

The individual, aged around 40, was buried, wearing a necklace of folded sheet gold, amber and lignite beads, just a century or two after the construction of Stonehenge some 60 miles to the south-west. Even the buttons, thought to have been used to secure the upper part of her now long-vanished burial garment, were made of amber. She also appears to have worn a bracelet of lignite beads.

The archaeologist in charge of the excavation, Gareth Chaffey of Wessex Archaeology, believes that she may have been a person of power – perhaps even the prehistoric equivalent of a princess or queen.

It’s known that in southern Britain, some high status men of that era – the Copper Age – had gold possessions, but this is the first time archaeologists have found a woman of that period being accorded the same sort of material status.

It’s thought that the gold used to make the jewellery probably came originally from hundreds of miles to the west – and that the amber almost certainly came from Britain’s North Sea coast. The lignite (a form of coal) is also thought to have come from Britain.

The funeral rite for the potential prehistoric royal may have involved her family arranging her body so that, in death, she clasped a beautiful pottery drinking vessel in her hands. The 25 centimetre tall ceramic beaker was decorated with geometric patterns.

Of considerable significance was the fact that she was buried with her head pointing towards the south.

Men and women from the Stonehenge era were often interred in opposing directions – men’s heads pointing north and women’s heads pointing south. Europe-wide archaeological and  anthropological research over recent years  suggests that women may have been associated with the warm and sunny south, while mere men may have seen  themselves as embodying the qualities of the colder harder north!

The woman’s skeleton and jewellery were found 18 months ago – but were kept strictly under wraps until now, following the completion of initial analyses of the woman’s bones – and metallurgical analysis of the gold.

The discovery is part of a still ongoing excavation which started a decade ago. The elite gold-and-amber-adorned Copper Age woman is merely the most spectacular of dozens of discoveries made at the site – including four early Neolithic houses, 40 Bronze Age burials, three Bronze Age farm complexes and several Iron Age settlements.

The excavations are being funded by the international cement company CEMEX, whose gravel quarry near Windsor is the site of the discoveries.

Archaeologist Gareth Chaffey of Wessex Archaeology, who is directing the ongoing excavation, said that the woman unearthed at the site “was probably an important person in her society, perhaps holding some standing which gave her access to prestigious, rare and exotic items. She could have been a leader, a person with power and authority, or possibly part of an elite family – perhaps a princess or queen.”